TrackTown USA was responsible for hosting, branding and promotion efforts for the 2016 U.S. Olympic Track & Field Trials. We were responsible for making it an awesome experience for the global audience. Five days. 12,345 people, and 48 touchpoints of wayfinding and signange.

Defining the outcome

TrackTown USA was responsible for hosting, branding and communication efforts for the 2016 U.S. Olympic Track & Field Trials held at historic Hayward Field on the University of Oregon campus in Eugene. When TrackTown USA needed a bold and fresh messaging platform, they relied on AHM Brands to grasp the perceptions, insights and responses that illuminated fundamental brand truth of the 2016 Trials.

Sub-subheading title

"Very impressive. I've never seen anybody open at 19 feet before, that takes a lot of guts. Tommy is an exciting athlete with tremendous potential. He and Dan Steele are a wonderful match."